Monday, July 25, 2011

Vicarious Embarrassment: Awkward Moments Trigger Pain Centers in the Brain


April 15, 2011

Ever wonder why some people can't stand the over-the-top awkwardness of characters on "The Office" while others love it? It may have to do with the ability to feel empathy, according to new research from the Philipps-University Marburg in Germany.

Researchers analyzed how people experience vicarious embarrassment -- that cringe we feel when the host of a party makes a toast with a piece of spinach in his teeth -- and found that it was closely tied to feelings of empathy and empathy centers in the brain.

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